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Wednesday, July 16, 2008

Alpine's gone green this summer

By Donna Lenz Wright/The Week

The area's largest music venue has taken the green movement to heart and made some really big changes to be more eco-friendly.

Terry Mayer/The Week
Jack Johnson performed the first concert at Alpine Valley this year on Saturday, June 21.
To begin with, Alpine Music Theater in East Troy has replaced more than 2,000 light bulbs from the stage to the parking lots with energy efficient light bulbs.

"That was a big job," said David Shaw, general manager of the Alpine Music Theater. "That took a while, but we're there now."

They've also replaced their bathroom fixtures with low-flow models that use up to two-thirds less water.

And that's not all they're doing on the topic of water.

"We're collecting as much of the rain water as possible to reuse to water plants and flowers around the grounds," Shaw says.

Terry Mayer/The Week
Jimmy Buffett will play at Alpine Valley on Saturday, July 19 for a sold-out crowd.
Another change already in place is a VIP parking lot as close to the theater as possible for carpoolers of four people and more and folks driving hybrid cars.

"The largest carbon footprints from concerts are the cars driving to the facility," Shaw said. "So we're hoping that we can offer reasons for people to carpool."

Finally, they've made recycling a top priority, hiring extra hands to make sure the garbage is separated and anything recyclable is removed and recycled.

"Each year were going to do our best improve our practices as much as possible," Shaw says.

The decision to turn the inner workings of Alpine Valley in this direction wasn't taken lightly or a split-second decision.

"We felt it was time to do our part for the greening effort and for the environment."

Live Nation, of which Alpine Valley is a member, is making similar changes to all of their buildings across the country.

"We're going to keep doing the best we can, and as things need to be improved we'll improve them keeping the environment in mind."

The efforts at work are trickling out to the homes of employees as they learn what they can do to help the planet and save their hard-earned money.

"A lot of employees say because of our efforts they're doing more at home and work.

"I feel great about this," he adds. "It's been along time coming. Alpine Valley has a small window to make a large impact. We have 120,000 to 140,000 people over the course of five shows, so there's only five days a year we can make a huge impact.

"It's so important and I'm very excited that we can do our part."


Alpine Valley 2008

Jimmy Buffett and the Coral Reefer Band with the Juke Joint Duo (Cedric Burnside and Lightnin' Malcolm)

Saturday, July 19

Tickets: Limited seats available

Dave Matthews Band with The Black Crowes

Saturday, Aug. 9 and Sunday, Aug. 10

Tickets: Available

Projekt Revolution Tour, featuring Linkin Park, Chris Cornell, Atreyu, Hawthorne Heights, 10 Years, Armor for Sleep, Ashes Divide and The Bravery

Saturday, Aug. 16

Tickets: Available


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