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Culver’s gives Red Cross huge boost

More than $165,000 raised during Day of Giving

(Published Oct. 10, 2007, 3:45 p.m.)

Culver’s restaurants in 16 states raised more than $165,000 for local American Red Cross chapters during the inaugural Day of Giving fund-raising event held on Sept. 12. The fund-raiser surpassed the system-wide goal by more than $15,000.

More than 340 Culver’s restaurants raised the funds through a 10 percent of sales donation as well as additional funds placed in canisters by generous guests. The money raised at each locally owned and operated restaurant will stay in the community in which it was donated to help the Red Cross pay for local community programs as well as emergency preparedness and disaster-relief efforts. The fund-raiser coincided with National Preparedness Month and included educational outreach in many communities to remind residents to prepare for an emergency.

“To see how the money raised by both individuals and businesses makes a difference in the lives of those facing tragedy, we do not have to look any further than the recent tornado and floods that struck the Midwest,” said Roger Dahl, service area executive, Midwest Service Area for the American Red Cross in a news release. “Culver’s generosity of time in organizing this event and financial donation helps ensure the availability of similar emergency services in every community.”

“Floods, fires and other disasters are events that most of us only read or hear about but cannot grasp how such moments can change a life forever,” said Lea Culver, Culver’s co-founder and a Red Cross volunteer. “The array of services offered by the Red Cross is vital to helping those individuals touched by disaster recover and move forward with their lives. The knowledge our efforts and money raised during the Day of Giving is helping people in need makes us very proud.”

Red Cross emergency preparedness and disaster relief efforts focus on meeting the needs of individuals and families in local communities. When a disaster threatens or strikes, the Red Cross provides shelter, food and health and mental health services which address basic human needs.

National Preparedness Month is a nationwide effort to encourage Americans to take simple steps to prepare for emergencies in their homes, businesses and schools. Throughout September, local communities are being encouraged to focus on the importance of emergency preparedness and take the necessary steps to get ready.

Culver’s restaurants are independently owned and operated in more than 360 locations in 16 states.

Culver’s invests deeply in partnerships and programs, including its VIP scholarship program, Culver’s Cares charitable program, and countless other franchise-driven local efforts. The American Red Cross became a national partner in 2007 and since then a number of local, regional and system-wide programs raised funds and awareness for their efforts. Culver’s is the recipient of numerous national awards, including top honors in the 2007 Restaurants and Institutions Consumers’ Choice in Chains burger category, IFMA Silver Plate Award and a coveted Best In Category-Food rating, placing Culver’s among the top 50 of more than 300 franchise opportunities nationwide as reviewed by Franchise Business Review.

The American Red Cross helps people prevent, prepare for and respond to emergencies. Last year, almost a million volunteers and 35,000 employees helped victims of almost 75,000 disasters, taught lifesaving skills to millions and helped U.S. service members separated from their families stay connected. Almost 4 million people gave blood through the Red Cross, the largest supplier of blood and blood products in the United States. The American Red Cross is part of the International Red Cross and Red Crescent Movement. An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. The Red Cross is not a government agency; it relies on donations of time, money and blood to do its work. For more information on Red Cross programs and services, visit www.redcross.org and www.culvers.com.





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